Not too long ago, it was announced to all students here at Aston University that we have a new 'brand'. Now, the old 'brand' was a very tasteful, simple affair, which worked well and had a bit of class about it:
The old logo
The new logo is rumoured (no idea of the reliability of this) to have cost £60,000 to develop. After the London 2012 fiasco I can readily believe this, but I certainly hope it's not true - given that the new thing is absolutely horrible and looks like it was knocked up in MS Paint in a couple of minutes:
The new logo
Within no time, a Facebook group had sprung up, with the title I've appropriated for this post, I strongly believe that the new Aston University logos are horrible. It's now 650 people strong and still growing - you wouldn't believe that 'students have been thoroughly consulted', as we're told in the communications that came from the University. None of the people in the group have yet mentioned that they've been contacted or consulted, and plenty have explicity said that they haven't...
The group's organising an online petition, and hopefully through that we should be able to get the Students' Guild to put pressure on the new(ish) Vice-Chancellor to get this atrocity removed. So, if you've the time and inclination, go sign the petition, and if you're still up at the Uni, consider putting this wonderful picture up at choice locations (the VC's office door, car windscreen...you get the idea):
Kudos to Jason Whyley for this one
Monday, 12 November 2007
I strongly believe that the new Aston University logos are horrible
Posted by Ina at 22:40
Labels: rants, recommendations, university
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I agreeeeee! It's horrible =( x x
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