Saturday, 5 May 2007

BaronVille - The new Mayfair

Here And Now

As some of you will be aware, Hasbro are launching a new version of Monopoly, called the Here And Now edition. In a triumph of clever marketing, the locations on the board are now up for grabs, and will be decided by public vote. Public internet vote.

Now as you may also be aware, people on the internet like to have fun. They like to screw with things and become easily obsessed with the silliest of ideas. This is one of those ideas.

BaronVille.

I haven't quite made up my mind on whether or not I believe the stories circulating around that BaronVille is actually a hamlet in Lancashire, made up of nine medieval castles, each ruled by a baron, but it doesn't sound that plausible, especially given the distinct lack of Google results for BaronVille Lancashire. There is, however, a place in France called BaronVille, and much though I hate the French, the opportunity to stage an invasion of this magnitude is just too sweet to pass up.

So, do your bit to ruin a mostly serious campaign, and show the true power of the internet as a force for immaturity and practical jokes. Go vote BaronVille, Lancashire for the new Monopoly board! (Note, you'll have to choose 'Wildcard').

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